This Cookie Policy supplements our Privacy Policy, which describes how we handle personal data more broadly. This policy specifically explains what cookies are, why we use them, and how you can manage your cookie preferences on the Maple Business Development Academy website.
Last Updated: February 2026
What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit our website. These files contain information that helps us recognize you on return visits and enhance your browsing experience. Cookies serve various functions including remembering your preferences, maintaining your session, and analyzing how you interact with our site.
Beyond traditional cookies, we also use other tracking technologies including pixel tags (small transparent images embedded in web pages) and server-side tracking methods to measure website performance and user engagement.
Types of Cookies by Lifespan
Session Cookies
Session cookies exist only while you are browsing our website. These cookies are automatically deleted when you close your browser. They help maintain your session, process forms, and track your activity during a single visit.
Persistent Cookies
Persistent cookies remain stored on your device even after you close your browser. These cookies can remain active for days, months, or years, depending on their expiration date. Persistent cookies help us recognize returning visitors and maintain preferences across multiple visits.
Types of Cookies by Origin
First-Party Cookies
First-party cookies are set by Maple Business Development Academy directly. These cookies are essential for basic website functionality, session management, and storing your consent preferences.
Third-Party Cookies
Third-party cookies are set by external service providers including analytics platforms, advertising networks, and social media companies. These cookies help us understand user behavior, measure campaign effectiveness, and deliver targeted content.
Cookie Categories We Use
1. Essential Cookies
Essential cookies are necessary for the basic functionality of our website. These cookies do not require your consent and remain active regardless of your preferences. Essential cookies enable core features including user authentication, session continuity, security functions, and form processing.
Essential cookies used on our website:
| Cookie Name | Purpose | Retention Period |
|---|---|---|
| _site_session | Maintains your session continuity while browsing our website | Session to 12 months |
| cookie_consent | Stores your cookie preference choices and consent status | 12 months |
2. Analytics Cookies
Analytics cookies collect information about how visitors use our website. This data helps us understand user behavior, identify popular content, measure website performance, and improve the user experience. Analytics cookies require your explicit consent before activation.
We use Google Analytics 4 (GA4) to measure website traffic and user interactions. Your IP address is anonymized before processing, meaning Google cannot link the data to your personal identity. Analytics data is retained for 14 months before automatic deletion.
Analytics cookies used on our website:
| Cookie Name | Provider | Retention Period |
|---|---|---|
| _ga | Google Analytics 4 | 2 years |
| _ga_XXXXXXXXXX | Google Analytics 4 (10-character GA4 ID) | 2 years |
3. Marketing Cookies
Marketing cookies enable us to display targeted advertising content and measure advertising campaign effectiveness. These cookies track your interests across websites and help identify potential customers for our programs and services. Marketing cookies require your explicit consent before activation.
We utilize Google Ads and Meta Pixel (Facebook) to create remarketing audiences, custom audiences, and lookalike audiences. Conversion tracking via these platforms helps us understand which marketing efforts drive program enrollments and service inquiries. This data informs our advertising strategy and budget allocation.
Marketing cookies used on our website:
| Cookie Name | Provider | Retention Period |
|---|---|---|
| _gcl_au | Google Ads (conversion linker) | 90 days |
| _fbp | Meta Pixel (browser identifier) | 90 days |
| _fbc | Meta Pixel (click identifier) | 90 days |
Third-Party Service Providers
Our website uses cookies set by the following third-party service providers:
Google LLC (Analytics, Google Ads, Google Tag Manager, Remarketing) — We use Google services to measure website traffic, analyze user behavior, track conversions, and manage advertising campaigns. Google may use the collected data to enhance their own services and comply with their own privacy policies. For more information, visit Google's Privacy Policy.
Meta Platforms (formerly Facebook) (Pixel, Custom Audiences, Lookalike Audiences, Conversion API) — We use Meta Pixel to track website visitors, create custom and lookalike audiences for advertising purposes, and measure conversion events. Meta may use this data to improve their platform and personalize advertising. For more information, visit Meta's Privacy Policy.
Cloudflare (Content Delivery Network and Security) — We use Cloudflare to optimize website performance and protect against threats. Cloudflare may use cookies for security purposes and performance analytics. For more information, visit Cloudflare's Privacy Policy.
We do not permit these third-party providers to use site data for their own independent commercial purposes beyond the functions explicitly described above.
How We Use Cookie Data
Website Functionality: Essential cookies enable login functionality, form submission, session management, and security features.
Performance Analysis: Analytics cookies help us understand which pages are most visited, how long users spend on our website, and where users navigate after visiting specific pages. This data informs content improvements and user experience enhancements.
Marketing Effectiveness: Marketing cookies enable us to understand which advertising channels drive website traffic and program inquiries. We use this information to optimize marketing spending and create targeted campaigns for our educational programs and consulting services.
Audience Targeting: We create remarketing audiences to display targeted ads to previous website visitors and lookalike audiences to reach similar potential clients across Canada.
Your Cookie Consent and Preferences
When you first visit our website, you will see a cookie consent banner. You have the following options:
Accept All: Accept all cookies including analytics and marketing cookies. Your preference is recorded in the cookie_consent browser cookie, valid for 12 months.
Reject Non-Essential: Accept only essential cookies. Analytics and marketing cookies will not be activated. If you previously had analytics or marketing cookies, they will be deleted from your device.
Manage Preferences: Open the detailed cookie preferences panel where you can individually toggle analytics and marketing cookies on or off while essential cookies remain always active.
You can change your cookie preferences at any time by clicking "Manage cookie preferences" in the footer of our website or by clicking the cookie settings link on any page.
Browser-Level Cookie Management
You can control cookies through your web browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. You can also delete cookies from your device at any time.
Browser Cookie Settings: Detailed instructions for managing cookies in popular browsers are available through the browser's help menu or settings. Please note that disabling cookies may affect website functionality and your browsing experience on our site.
Do Not Track Signals: Our website does not respond to browser "Do Not Track" signals. However, third-party service providers such as Google and Meta may have their own Do Not Track policies.
For more information about managing cookies across multiple websites, visit allaboutcookies.org or youronlinechoices.eu.
Opt-Out Options for Advertising
If you wish to opt out of interest-based advertising, you have the following options:
Google Ads: Visit Google Ads Settings to control which advertisements you see or opt out of personalized advertising.
Meta (Facebook) Ads: Visit Meta Ad Preferences to control targeted advertising based on your interests and activity.
Multi-Platform Opt-Out: Visit Your Online Choices (Europe) or About Ads Opt-Out (United States) to opt out of behavioral advertising across multiple platforms simultaneously.
GDPR and EU Cookie Law Compliance
Users in the European Union and United Kingdom have specific rights under the General Data Protection Regulation (GDPR) and UK GDPR. All marketing and analytics cookies are deactivated by default until you provide explicit, informed, freely given consent through our cookie banner or preferences panel. Essential cookies remain active as they are necessary for website functionality. You can withdraw your consent at any time through the cookie preferences link in our footer.
Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in our cookie practices, new technologies, or legal requirements. Material changes will be announced via a homepage banner at least 14 days before taking effect. Your continued use of our website following such changes constitutes your acceptance of the updated Cookie Policy. We encourage you to review this policy regularly to stay informed about how we use cookies.
Contact Us
If you have questions about our use of cookies or wish to exercise your preferences, please contact us:
Email: [email protected]
Address: Via Benigno Crespi, 57, 20159 Milano, Italy